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10 Essential Skills Every Digital Marketer Needs to Know - KripaTechnosoft
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10 Essential Skills Every Digital Marketer Needs to Know

The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. From knowing the best digital marketing KPIs to mastering SEO and content marketing, there can be a lot to grapple with if you don’t focus on the areas that matter to a business.

The great news is that there is a global demand for marketers with agile digital skills, but the bad news is that there’s a shortage worldwide. According to our research ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ senior and mid-level marketers reported significant shortages in digital skills with the top three being data analysts (47%), general digital marketing skills (37%), and UX designers (34%).

So, how do you fast-track your way up the corporate ladder or set yourself apart from the competition, particularly if you’re a digital nomad or looking to become a successful freelancer? Check out these 10 essential skills to keep you relevant in the ever-changing digital industry:

1. Video Marketing

Video continues to take the internet by storm and this isn’t about to stop. Customers love videos, particularly on social media, and 8 out of 10 people have purchased after watching a brand’s video. For marketers, 93% who use video say it’s an important part of their strategy, and 87% report it gives them a positive Return on Investment (ROI) according to The State of Video Marketing research.

Bear in mind that these are loose statistics that will vary depending on who you ask, but the point is that most statistics point to much higher conversion, engagement, and higher SEO rankings when it comes to video.

What makes it so engaging? Because it’s personal and relevant. When people can see your face (or the face of the person promoting the brand), they are more likely to trust your business. It’s also wonderfully versatile content to use across different platforms. Just think about the success of Instagram and the rapid rise of TikTok!

Digital marketing professionals don’t have to know everything about video production. But knowing how to make videos without hiring a professional is a good place to start. There are some great tools to help you do that such as Camtasia or an AI tool like CapCut. And if you have some training in this area and love it, your skills will never be wasted as video will always be in demand.

If you want to learn more on your own, you can try out video editing tools like Apple Final Cut Pro X or Adobe Premiere Pro.

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Search Engine Optimization (SEO) is key to all levels of digital marketing, and anyone going into the field must have a basic handle on it. You can leave the highly technical, back-end stuff to the more technical people on the team, but knowing how SEO really works and a solid understanding of best practices and content optimization are crucial for running a successful digital marketing campaign. This is even more true as AI technology, such as Google’s Search Generative Experience, change the landscape.

3. Content Marketing

Content is at the core of digital marketing, and content marketing will continue to be a crucial part of the game no matter what happens. But content marketing is a huge job in itself. You have to be able to create high-quality, SEO-friendly content for many channels and understand how to create an effective content strategy to engage and convert audiences, including knowing the best ways to use ChatGPT and other AI technologies.

4. Data & Analytics

No matter what facet of digital marketing you go into, analytics will be central to your strategy and help you make better data-driven decisions for campaigns. Monitoring and reporting via tools such as Google Analytics is pretty straightforward, but the tricky part is how to gather and use that information to learn more about consumer behavior and apply it to solutions that boost traffic and conversions.

Most businesses (even small ones) have huge amounts of data to track, and great digital marketers need to understand how to gather and use this to their advantage. Companies will always be on the lookout for people who not only know how to “read” data using their marketing technical skills but to extract value from customer data to improve future strategies. If you can show that you can do this in innovative ways that result in campaign success, you will be a valuable asset in the industry.

5. Understand Design Thinking & Planning

Design thinking is a term that refers to a way of approaching problems from a user-centered perspective. The approach essentially encourages us to think in a human-centered way when solving large-scale complex problems.

According to The Interaction Design Foundation, there are 5 key phases to this process: empathize, define, ideate, prototype, and test. The reason why this works well is that so much of it is (or should be) centered on the user experience, which is key to digital marketing success.

6. Social Media

As a marketer, it’s essential to have some understanding of social media marketing. You need to understand that it’s not as simple as creating a post and putting it out there. The content you create needs to be relevant, targeted, and stand out so people will stop scrolling and click. It’s also about understanding the strengths of each platform and if it will suit your audience.

7. Email marketing

Email is an essential tool for any marketer, especially as first-party data is more important than ever, since the demise of cookies. It helps you to communicate with, and influence, a captive audience and deliver personalized messaging through segmentation and workflows.

8. Be Tech Savvy

As the digital marketing industry is technology-driven, you need a decent grip on Martech as well as being able to learn it quickly.

9. Be Persuasive

A great digital marketing leader will not only possess great people skills, they’ll also be able to combine analytical thinking with creative problem solving. This will help their teams come up with innovative marketing campaign ideas to drive businesses forward.

10. Highlight Your Unusual Skills

As far as soft skills go, great digital marketers should be curious, enjoy versatility, forward-thinking, business-focused, and strategy-centered. But there is plenty of room in this field for all kinds of personalities and skillsets. So, you should leverage your unique personality to stay competitive in the industry.

Drive career success with a Professional Diploma in Digital Marketing

Digital marketing is fast-paced and demanding. Understanding the fundamentals will help you to hit the ground running in whatever role you choose. Our Professional Diploma in Digital Marketing will give you the digital marketing and soft skills that matter. From SEO to social media, content marketing, and strategy, you will gain up-to-date and relevant knowledge that will help you become an awesome digital marketer.

 

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